KButterfield Business Cardfinal FINAL.jp

BUSINESS CARD

BRIEF

Create a simple business card that captured the personality of the client while maintaining a professional persona. The sketched, single line illustration style was specifically requested by the client.

PROCESS 

I began with the illustration: a fist holding a pencil. This indicated a passion for both social justice and writing. The black and white colour palette was also chosen to fit the client. The layout came together quite easily; I am especially happy with the all-over pattern on the back of the card. The most difficult part of creating this design was choosing a typeface for the client's name. I provided several samples of typefaces for the client, none of which satisfied her vision. She wanted something relaxed but not too relaxed. Ultimately, I chose to hand-write the name in  a  semi-script, which I felt    suited the overall design, and the client agreed.