2024 ANNUAL REPORT - Earth Rangers
During my time as a Multimedia Designer at Earth Rangers, I was the primary designer for the 2024 Annual report, with guidance from my Creative Director. This report had the dual goals of communicating the year's accomplishments as well as highlighting the growth and 20-year legacy of the organization.
PROCESS
My primary goal for this report was to create something that felt distinct and unique - not only among past report for this organization, but among annual reports as a whole. The brand identity of Earth Rangers allows for a sense of playfulness that I was exciting to bring to this document. Beginning with research of new annual reports that had been published in the past year, as well as elements of a new visual style the organization was incorporating, I was able to quickly determine a direction I wanted to go in. Due to the retrospective nature of the report, I also allowed myself to be inspired by the deep archive of photos and visuals of the past.
DESIGN HIGHLIGHTS
Collages were used to condense visual storytelling in a way that remains playful and dynamic.
A sticker motif was created to mark a recurring milestone on the timeline in an immediately recognizable way.
Tape textures were used at varying scale throughout to highlight section headers, and serve as unique call-out boxes.
An editorial-style timeline was used throughout the report to highlight major accomplishments and fun facts of the history of the organization. The addition of this element was one of the big design challenges of this project. Content of the report had to be organized in a way that gave room for non-timeline copy to have room to breathe and not leave any pages feeling cramped. Ultimately, it appears distinct on the page but matches the style of the greater report.