EMAIL DESIGN
EARTH RANGERS
During my time at Earth Rangers, I produced a variety of eblasts, from newsletters to marketing campaigns. The audience for these emails ranged from parents, to educators, to teenagers. While the design style needed to remain in alignment with the overall Earth Rangers brand, each category of Earth Rangers' programming had its own unique elements, colours, and logos.
This process also involved building within the email marketing platform, testing layouts to ensure that emails would appear intact in recipients inboxes, testing links, and adding in alt text in places where images appear and in any spots where live text wasn't used.
Created using Adobe Photoshop.
An email blast to encourage submissions to an annual photography contest.
This email campaign involved announcing the contest, soliciting votes, and announcing a winner. Audiences for these emails included both Earth Rangers members and parents, as well as employees of the company sponsoring the contest.
A monthly email newsletter aimed at educators.
I redesigned a template that would best fit the content shared from month to month, updating the hierarchy of type, updated photo formatting to be less restrictive, and creating clearer segments.
An email blast to support the launch of new programming.
This was a relaunch of a previous program and involved refreshing old imagery with updated branding.
An email blast to support Earth Rangers’ 2025 Halloween campaign.
A series of five unique emails were designed to advertise a freebie promo with their symbolic adoptions.